RIPPA 2025 Progress Report: Driving Innovation, Partnership, and Global Excellence

Dear Valued Customers,

On behalf of the entire RIPPA team, I am excited to update you on our latest progress, milestones, and the actions we are taking to serve you better around the world.

Part I – The RIPPA Journey: From Vision to Global Impact
RIPPA was established in 2012 by Tommy and myself, inspired by our years as engineers at Komatsu. The name "RIPPA" embodies excellence, strength, and a focus on being the very best. Our hands-on experience at Komatsu deeply shaped our approach to quality, innovation, and global strategy—values we have successfully woven into the RIPPA brand.

This March, we proudly launched several new dealer-exclusive models (R10, R13, R15, R18, R22, R32), earning international acclaim and robust sales. As of last month, 26,521 units have been delivered worldwide—a milestone made possible by the enthusiastic support of our partner dealers.

On April 1, 2025, RIPPA transitioned to a cutting-edge factory spanning over 43,000 square meters, equipped with 12 automated production lines. This major upgrade has dramatically improved our manufacturing efficiency and lowered costs, enabling rapid delivery (3,773 units planned for May). We also adopted a new delivery strategy—shipping directly to overseas warehouses. As of this week, 1,381 excavators and 121 skid steer loaders are stocked or en route to our global warehouses.

Construction for Phase II of our new plant kicked off on May 1, focusing on the in-house production of critical components like cylinders, hoses, radiators, hydraulic oil coolers, as well as laser cutting, welding, and coating—all set for completion by September 1.

Recent months have brought their challenges, with the factory relocation and US tariff adjustments briefly affecting our service. We sincerely apologize for any inconvenience and appreciate your understanding as we resume stable, efficient operations. Heartfelt thanks to our dedicated staff and patient dealers for ensuring a smooth transition.

In April, our Canadian partner, the MARTIN team, secured exclusive dealership rights for RIPPA. Their strategic vision and leadership inspire great confidence in our continued Canadian growth. We invite more dealers to join us, always putting your interests first through high-quality products, fair profit margins, speedy deliveries, and best-in-class support.

Part II – How We Are Serving You Better

1. Global Warehouse Inventory Visibility:
Our team has enabled QR and U8 system integration, letting employees track inventory and model arrivals. Soon, dealers will be able to access this data in real time for smarter planning.

2. Aggressive New Product Development:
In the past five months, our R&D team designed and tested the RS04 model powered by a Kubota Z482 diesel engine—more economical than gasoline alternatives and set for mass production in June.

3. Investing in Talent and Team Structure:
We now tie customer satisfaction KPIs to compensation and have welcomed a 20-year automotive after-sales veteran as our new service lead. Our QA team is proactively resolving production issues before they reach our clients.

4. Larger Inventory and Faster Parts Supply:
We are boosting machine and parts stock in overseas warehouses, using express logistics (35% via fast channels such as Qingdao-LA) to ensure reliable deliveries.

5. Advanced IT System Rollout:
Major investments in digital platforms—QR and U8—mean that within three months, dealers will be able to check inventory, view order history, and place orders online.

6. Direct Dealer Engagement:
Starting June 10, I, alongside my assistant, will visit US dealers in person. We look forward to connecting with you, and will continue regional visits to build strong partnerships.

7. Product Upgrading:
Second-generation skid steer loaders (RS04, RS06, RS07, RS20) will complete upgrade cycles within 2–3 months. We invite dealers’ feedback to further optimize these models.

8. Transparent, Dealer-Focused Policy:
R15 retailing has ceased, with exclusive dealership areas established to protect partner profits and prevent region overlap. Eligible dealers should contact us to secure these opportunities.

9. Enhanced Customer Resource Distribution:
Through marketing on Google and YouTube, our website (www.rippa.com) aims for 10 million views in June, connecting more end-users with local dealers and accelerating lead generation.

10. Clear, Ambitious Vision:
Our priorities remain: customer-centricity, dealer partnership, premium products, fast delivery, and world-class after-sales—making RIPPA the brand of global choice.

Part III – RIPPA Group’s Unique Corporate Culture
Our Vision:
To become the world’s No.1 construction machinery brand.

Our Mission:
Deliver cost-effective machinery that wins global trust in "Made in China" and the RIPPA name.

Core Values:

Customer First: Safe, reliable, high-value products that exceed expectations.
Innovation: Embrace change and continue to reinvent products and processes for evolving markets.
Teamwork: Forge long-term partnerships with colleagues and clients through trust and collaboration.
Helping Others Succeed: Support the growth of colleagues and partners—realizing collective value and mutual respect.
Integrity: Always honest—with ourselves, our team, and our customers.
Passion: We value youthful energy, creativity, and the drive to deliver outstanding results—even learning from mistakes.
Part IV – Conclusion
Thank you for being a vital part of RIPPA’s journey. Your trust drives our pursuit of excellence. If you have suggestions or questions, please reach out—your feedback is invaluable to us.

We are RIPPA—everything we do, we do for you.

Sincerely,
Jacky Yan
CEO, RIPPA Group